Money Talk
Legally I am not able to say the name of this financial institution.
The client came to us with a unique problem—their spokesperson was leaving. They were at a loss about what should come of the brand without the added representation. So, we pitched the idea of creating a brand that would function independently, primarily on social.
We targeted novice investors between the ages of 20-55 on Instagram. The social media space is lively and timely; to engage this new audience, we needed something that popped. Something playful, youthful, energetic, and smart that ultimately brought back the joy of learning.
The challenge with this project is that it had to align with the corporate channel but have a unique style and POV. We used the extended color palette from the main brand and made those our primary colors. We also opened the door for future creativity with unlimited use of patterns, shapes, and color mixes. We also used this opportunity to create a series of IG reels and paid TikTok advertisements that focus on learning.
We created a brand that is unique not only to this client but also to any financial institution.
AWARDS:
IHAF HONORABLE MENTION
A FRESH TAKE FOR A CORPORATE BRAND
The campaign delivered 18M impressions, 119K clicks, and delivered a higher video completion rate than any other campaign created for the client.
results
Along with the new brand we pitched a new advice column called "Money Talk". Through the column, we provided free personal finance information via Certified Public Accountants. The spokespeople humanized our financial content by working together to provide the best financial advice through diverse perspectives and areas of expertise.
