Did you know Americans go through 500 million straws a day? And guess what? They're not recyclable. 

We needed to use America Recycles Day to return awareness to the importance of recycling and focus greater attention on America's increasing use of single-use plastics. We launched #WasteLessWednesday: to encourage consumers to "waste less" by reducing their use of non-recyclable items. We drove awareness weekly with #WasteLessWednesday, every Wednesday for all 52 weeks of the year. With more than 100,000 impressions since its launch, this online campaign turned a one-way message into a two-way conversation. 

THE POWER OF SOCIAL