This project is interesting because the client came to us with a very different ask. They wanted us to create a membership card for teens that receive stock slices as a gift. The client didn't realize that teens can only access stock once they turn 18, and with the client's limited budget, they couldn't customize the card with any personal information. The card would ultimately be useless. After much thought and a deep dive into what drives teens, we devised an owner's manual with a twist. This guide would walk a teen through what it means to own stock while appealing to what they see daily on social media. Big, bold typography, Instagram-able games, and inspirational quotes make this manual unlike any other on the market. The company's founder said, "This is the total package. They're hitting some very dominant emotional levels."

AWARDS: 
IHAF Honorable Mention

THE NEW OWNER’S GUIDE TO STOCK OWNERSHIP