Doritos needed to add some spice to their social media accounts with a new campaign targeted at the spicy food lover. So, what is more incising than flavors literally bursting out of the bag?
Within a month, the ads created over 90,000 likes and over 286,780,100 impressions—making it one hot social media campaign.
After the heat wave passed, we created a second series focusing on Gen X and their love for the original flavors of Doritos. This campaign made over 2.6 million impressions.